8 / 3 / 2026
The true essence of Network Marketing lies in propagating the doctrine, imparting knowledge, and resolving doubts.
I've always believed that what we're doing isn't the American-style "direct selling." Direct selling is like buying something at 7-Eleven—it's direct sales. The core value of our industry lies in the word "propagate."
"Propagate" is a beautiful word in Chinese culture; it means inheritance and transmission. Here, every upline member must become a "teacher," a mentor. As Han Yu aptly said, "A teacher is one who propagates the doctrine, imparts knowledge, and resolves doubts." Our Business focuses on these three things.
First, to propagate the doctrine.
What knowledge? The way of health and wellness. We want to teach everyone how to take good care of their bodies—not just until they're sixty or seventy, but until they're a hundred. And not just a hundred years old confined to bed, but a healthy hundred years old, able to live independently.
Second, to impart knowledge.
The transmission of knowledge cannot be careless; it requires hands-on instruction. You can't just help him fill out a membership application and call it a day. You need to guide him through the process, showing him which section to write his name in, which section to write his ID number in. Once he's done it once, he'll be able to teach others. Giving him a cup of the product to try is an experience; guiding him through making it yourself is teaching. Even when you take him to open a bank account or sign an insurance contract, they guide you step-by-step through signing and stamping. In our business, we must pay attention to such details.
Third, to resolve doubts.
Your downlines will inevitably have questions. They might ask, "Why does my face turn red after drinking the product?" or "Why do I have five people in my organization, but my commission is so low?" If you can answer their questions promptly and accurately, they will have confidence in you and in this business.
Do these three things well, and you'll be a qualified teacher, and your business will naturally succeed. This isn't a business model from America; it's an educational approach very close to our Chinese culture.
Tap/click on the following link to read the original Chinese article:
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